The 28-Day Challenge Official Guide

May 24th, 2019 by Transform HQ

Welcome to the official August 28-Day Transform Challenge blog! We’re going to discuss ALL things challenge-related and answer the most frequently asked questions so you can have the best experience possible.

Let’s get to it!

How the August 28-Day Challenge Works

First things first. The 28-Day Challenge is centered around The Transform App.

So what does that mean?

Those participating in the 28-Day Challenge will use their membership on The Transform App to generate their customized meal plan and workout plan. It’s important to note that there is no section in The Transform App for the 28-Day Challenge!

The Transform App will provide you with your nutrition and exercise plan throughout this 28-Day Challenge. This challenge is a fun competition to help incentivize, reward, and celebrate everyone’s weight loss success and non-scale victories over the 28-day period.

Not only will there be giveaways throughout the 28-days and Grand Prize, Runner-Ups, and Honorable Mentions at the end who will receive prizes, we’re going to be providing you with exclusive, fun content!

This round of the challenge starts on August 5th and goes through September 1st. You have up until August 5th at 11:59 PM PDT to join the challenge, so don’t wait!

If you are reading this blog and are currently not a part of the challenge, click here to read more and join!

Bonus: 2 EXCLUSIVE Facebook Lives with Chris + Heidi

For the first time ever, Chris and Heidi will be doing 2 exclusive Facebook Lives for all 28-Day Challengers.

The first LIVE, Chris and Heidi will walk you and all the challengers through an amazing workout. It’s gonna be a blast. The second LIVE will be a VIP Nutrition Training and Q&A sesh, where you’re going to learn some of their incredible transformation principles they’ve used with their personal clients.

The VIP Challenge Facebook Group

The 28-Day Challenge Facebook Group will be your home base throughout the challenge. We’ll be doing some amazing things in that group throughout the 28-days, so check in daily! The Facebook Community is where we will provide you with exclusive content, updates, and giveaways! Here’s a look at the schedule throughout the challenge:

(Want to download this calendar? Just click here!)

Along with the giveaways, prizes at the end, and exclusive content, another amazing benefit of this 28-Day Challenge Facebook Group is it’s going to be filled with people just like you!

You’re going to be surrounded by amazing individuals just like you who are trying to lose weight, get in shape, and create a lasting transformation. This is going to be the ULTIMATE source of motivation!

There will be discussions, questions, people celebrating non-scale victories, people reaching out for help, people offering encouraging words and support, and more.

This is going to be your safe zone for the next 28-days of the challenge.

But here’s the catch: The more involved you are in the community, the more you will get out of it.

So we challenge you to be involved as much as you can be.

Top 28-Day Challenge FAQs

With that said, let’s get to the top frequently asked questions about the 28-Day Challenge!

When does the 28-Day Challenge start?

This August 28-Day Challenge starts August 5th and goes through September 1st.

How will the winners be picked?

The Grand Prize winner, as well as Runner-Ups and Honorable Mentions, will be picked by Chris and Heidi Powell. Winners will be selected based on a mixture of criteria including their results, participation in the Facebook Community, and their effort over the 28 days.

Where is my exercise and nutrition plan?

You will get your customized meal plan and workout plan through The Transform App. Once you’ve downloaded the app and entered  your information, you’ll be given a couple of different workout and meal plan options based on the Body Goal (weight loss, lean & shredded, maintain weight, gain weight) you select!

How do I know which program to pick?

For help on picking which nutrition and exercise plan you should follow for the best results, our Transform Coaches have you covered!

Watch Coach Rachel Pastor explain which program to pick by clicking here.

Watch Coach Chris Doxey explain which program to pick by clicking here.

Once you’ve selected your nutrition and exercise approach, The Transform App will then deliver you a customized experience based on your body and goals!

What can I expect during the 28-Day Challenge?

During the 28 days of this challenge, here are several things you can expect:

  • Giveaways every Friday
  • Weekly emails every Monday
  • Exclusive content
  • Updates about the challenge
  • A support system like no other!

How do I join the 28-Day Challenge?

If you currently have The Transform App downloaded, created an account within the app and are a part of the private August 28 Day Challenge Facebook Group, you are officially a part of the challenge!

The last thing you’ll need to do is submit your starting measurements. We will be sending out that email a few days before the challenge starts!

How do I submit my starting measurements?

We will be sending you an email with all the instructions on how to submit your starting measurements. If you happen to miss it, don’t worry. We’ll include the link to the email here.

Where can I find this challenge in The Transform App?

You won’t find this 28-Day Challenge inside The Transform App–it is separate. The challenge is a fun way to incentivize, motivate, and encourage people during the month of August.

What if I don’t get the weekly emails throughout the challenge?

In the off chance you aren’t getting our challenge emails, email We’ll be able to help you out and get those emails coming your way!

Where can I go if I need help using The Transform App?

If you need help using The Transform App throughout the challenge, there are 3 things you can do!

  1. You can navigate to the “ME” tab inside The Transform App (bottom of the screen) and click on “Help Me.”
  2. You can also ask as many questions as you need inside the Private Facebook Community! We’d be happy to help you out in there.
  3. Feel free to send us an email to with any questions as well!

Let’s Make This the Best Summer Yet

This August 28-Day Transform Challenge is the perfect opportunity to jumpstart your results in time for summer.

We can’t wait to start this transformation with you. Give it your all, stick with it these next 28 days, and you’re going to surprise yourself with what you can accomplish.

Let’s get to it!

Share Your Thoughts

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  1. Transform HQ

    I’m excited to start!

  2. Transform HQ

    I’m nervous about starting. But I need to do this.

  3. Transform HQ

    I’m sooooo excited about this! It’s my first challenge 😊

  4. Transform HQ

    Day 1 ✅ is in the books! Drank 80oz of water, got my workout in & happy to be here& starting to believe in myself!
    Feeling motivated & inspired! 😊

  5. Transform HQ

    Day 1 ✅ is in the books! Drank 80oz of water, got my workout in & happy to be here& starting to believe in myself!
    Feeling motivated & inspired! 😊